Posted in: Google Apps by ntree on May 2, 2012
For years Microsoft has dominated the corporate market with Microsoft Exchange and Office, but more recently alternatives like Google Apps have made inroads. The fundamental reason for this shift is the mobilization of everything and everyone. Companies are more distributed now than ever and since the speed of the Internet and the capabilities of web technologies have improved so much, the “Cloud” has become the most efficient way to communicate, store stuff, and collaborate with co-workers, customers, and partners.
The Big Three
- Gmail – Simply the best, most reliable email service around, includes up to 25GB of storage
- Google Calendar – also the best web calendar, includes tools for sharing, scheduling, and resource management
- Google Drive – your hard drive in the Cloud allowing you to store and view almost any document, includes access to collaborative web applications for creating documents, spreadsheets, presentations, and more!
This is particularly important for Sales & Marketing departments who are increasingly required to collaborate electronically in order to grow their business. Customers are doing their own research and pulling the information they need to make a decision from the seller, the web, third parties, and their own personal networks. Sales reps and marketers must respond to customer needs via the media that the customer prefers which is increasingly electronic, primarily email and now social networks like Facebook, LinkedIn, and Google+.
The practical side is also important. Google Apps is cheap compared to traditional Microsoft options. In many cases the tools can be used for free, but even the paid version is less than $4.50 per user per month. The Google Apps ecosystem is also growing rapidly. Businesses that commit to Google Apps can easily integrate with third party web applications like MailChimp, SurveyMonkey, and SmartSheet. Tools like our own Salestwig and Salestree enable this integration, making your prospects and customers easily available within Google Apps (and other third party integrations). As soon as you start using Google Apps you realize very quickly that if seamless integration with your CRM was possible, the benefits to Sales & Marketing would be enormous. That is why we are making Google Apps integration a top priority for Ntree.